The article “Music helps shape Latino identity in U.S.” by Cynthia Moreno is based on an adjust professor at California State University Fullerton and his experience with Latino culture on the campus of UCLA when he was going to school for his graduates degree. Jorge Andrés Herrera, explains in the article that there are two types of Mexican music: “Norteño music -- which is traditionally found in the northern regions of México and customarily recognized by the accordion sound -- changes the moment it crosses the border” and Jaracho music. Herrera shares his experience as a music major and while taking his music courses at UCLA, he found himself extremely uninterested. He them expressed his confusion as to why most Mexican American students are not proud of their culture. When moving into America, they automatically assimilate into the culture and force themselves to relate to the “normal” types of music in America. He then says that he notices that now a days the younger generations actually compare on a scale from “really hard-core Mexican” to “not a true Mexican”. He admits that he wishes that the younger generations did not compare themselves to each other, but he is glad to say that the younger generations are more accepting of the Mexican culture.
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Personally, I really enjoyed English 114. Professor Quiambao did a really great job at keep the class up and engaged at eight o’clock in the morning. I really enjoyed how the semester was themed around music. I would have to admit that the essay topics were a little challenging, but I was nice to see a positive outcome after stressful nights of typing and researching, and brainstorming. I enjoyed the positive environment that professor Quiambao had always created; she always made sure to let everyone express their creativity even if it did not match her own. The readings were intriguing and I believe I can speak on behalf of the class that it sparked a sense of relevance, considering music is in our everyday lives. I do not think the assignments were unreasonable, and I also enjoyed how much time we were given to work on our major projects. I like how Professor Quiambao keeps assignments open all semester because I feel realistically, sometimes life gets in the way, and we aren’t able to ways have time for everything. Her keeping the assignments open allows up to still learn from the project and work for the grade we deserve. Overall, I enjoyed the class tremendously; the only thing I wish I could change would be the fact that the class is at eight in the morning!
The article “The Truth About EDM Culture Beyond All Those Drug Use Statistics” written by Lauren Duca focuses on EDM culture and festival culture. EDM refers to Electronic Dance Music, and is a sort of umbrella term for all house, trance, and electric music. Duca then continues to describe how EDM culture is usually associated to drug abuse, and can cause many incidents and deaths. She then describes a documentary directed by Dan Cutforth and Jane Lipsitz, called “Under The Electric Sky”. The documentary follows a series of stories based at the infamous EDC festival held in Las Vegas. The documentary captures the positives and negatives to festival going. What most of the characters in the documentary share is that somewhere in “normal society” they feel out of place or different. However in EDM culture, they feel at home, they feel as though they belong. All characters explain the festival environment to be a loving place. Most likely due to alcohol and drug abuse, however that one moment at a festival can mean a lot to someone who does not get enough admiration in reality. For example, the boy in the wheel chair admitted that he’s never had so many people acknowledge and appreciate him.
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I agree music has become a huge aspect in my life, and I find it very essential. Music is very therapeutic, and has always been a way of life. Music helps me throughout my everyday tasks, I feel as if I always need to have music playing, and even if it isn't actually playing, I'm always thinking of a song. Music surrounds us everywhere and I am grateful for that.
After reading Petchers’ article “The Branding Power of Today’s Music Video”, I would have to agree with his statement that “the improvements in wed-video technology and its proliferation has allowed the music video to reassert itself as the most powerful artist branding tool” (69). I do believe that music videos hold a slightly greater effect on music branding than social media, however I do not believe it is a large significance. I believe music videos are slightly more powerful because as stated in the article, technology has made music videos more accessible and easily sharable. Whereas as they used to only be broadcasted on specific television shows, such as MTV and 106 and Park. I also believe music videos give the artist more of an opportunity to express the message they had intended with a specific song. Technology has also allowed for people of all ages, all around the world to watch these videos. Whereas if artists solely depended on social media, their target audience is much smaller. Overall, branding is a powerful and complicated power. As Petchers said in his closing argument, “Branding on the web is a double-edged sword, however, since if it is not done in the right way, it can hurt an artist’s career just as fast as it can help it” (72).
Blog #3: "Meet the music entrepreneur who's taking on Spotify and other streaming services”
2/14/2017
In the article “Meet the music entrepreneur who's taking on Spotify and other streaming services” the reporter Ryan Faughnder brought to light how “Spotify […] is taking advantage of songwriters”. According to Faughnder, “Spotify pays roughly 10% of its annual revenue in mechanical royalties, which works out to a rate of about seven-hundredths of a cent per stream”. Meaning artists are actually losing money by allowing Spotify to stream their music. I think streaming services have given me more exposure and access to music I like to already listen to, as well as music I would like to listen to more. Not only that, but for the most part it is free of cost, or sometimes a small monthly fee. However, after reading this article, I think Spotify is an unreasonable platform for up and coming artist to debut and market themselves. As an up and coming artitst, you just starting up, so marketing through a platform that steals from you is not smart. However for artist who are well known, and popular such as Beyonce, or Justin Bieber, I can see how they can afford to do so. I suggest that new artist should try a different market like Sound Cloud, or Youtube. Great talent will get discovered!
Unfortunately for me, I grew up in the era where digital recording was an up and coming fad, so I cannot speak from experience of the analog era. Reading the article “Winners and Losers in Digital Recording” has given me a small prospective of the unique quality that analog had brought into the studio. From what I read from the experience of produces who went through that analog to digital faze, I can tell that the digital era has become a bitter sweet blessing to the music industry. With analog, music had a type of rawness that now a days in digital is erased. The small things like a small breath or sound of silence in a record is now blocked out in the digital world, which used to bring quality to music. However, with the digital era, studio recording has become easier, cheaper, and in a way challenging. Now that digital recording has made things easier it challenges produces to really determine whether to over-rely on the tools of digital recording or simple to use it to helps in minor matters. Yes, with digital the small qualities that made a big impact have been lost, but many agree that much more has been gained, and will continue to gain,
Music is important to me because it expresses the inexpressible. Music is a power gift with many different uses. Music can be used to comfort the heart, to channel good vibes, a message to the world, a declaration of love, and even a relief of stress. Music takes many important forms in the world, and for me it’s all of those. My favorite music shifts depending on my mood usually. Sometimes in the morning, I like to listen to indie music; it’s very relaxing. After school, I like to listen to R&B; it’s almost like I'm celebrating that class is over for the day. Before games I sometimes listen to music that, in a way, wakes me up and gets me excited to play. In high school it was tradition that my team would meditate to Hallelujah covered by Matthew Schuler. I would help us relax and visualize our selves during the match, I found it very relaxing and ever since, I love the song! I feel music is basically essential to life, it helps express the unknown, and I find that beautiful.
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